Our values, mission and strategy
Our vision
Our vision is to provide high-quality mental health support for people in the right place at the right time.
Our mission
Our mission is to work with partners to give people struggling with their mental health the support they need, so that they can live positively and independently, and build their own brighter future.
View our impact Report 2022-2023
DownloadDiscover our reach and engagement across our diverse communities
DownloadOur strategic principles
- We will reach more people and make it as easy as we can for people to access our services
- We will champion lived expertise and peer support
- We will use our expertise to influence mental health services, policy and strategy
Our strategic goals
- We will improve, develop and expand our support for people on their journey into employment
- We will deliver personalised support for people in emotional distress
- We will develop a psychological therapies within The Cellar Trust
- We will continue to develop as a thriving, sustainable and impactful organisation
Our five key promises

Respect
- We are all different but equal
- We value and respect each other
- We do not tolerate discrimination or stigmatisation

Hope
- We believe in individuals
- We don’t give up
- We believe in brighter futures for all

Dedication
- We are passionate about our work and go the extra mile
- We are committed to what we do and how we do it

Improvement
- We build on strengths and believe things can always be better
- We promote independance
- We are relentless on our quest

Partnerships
- We believe in great team work
- We believe in partnership and integration